The Sun newspapwer is a tabloid newspaper. The headline is 'Here We Goal'. This connotates that it is aimed at football, or a mens sports game. The use of the naked women also connotates that it is aimed at men as this is a turn on, grabbing their attention.

The caption confirms that the paper are show casing football as "cheer the lads into world cup finals" connotates that the mens football team have triumphed and arer fully supported by the paper and it's buyers.

The use of the black background makes the model stand out as she is wearing white, and holding a white banner. The type of shot is a meduim long shot- as the picture shows the models whole body.

The main colours in this image are black and white. The main focus of the image is a footballer in red. Having a black and white theme connotates sadness and creates a dull setting which leads to the connotating to the footballer serving the purpose of a super hero, flying through the air, catching the audiences attention.

The pose of the footballer connotates greatness and skill, as he is obviously liked, being in the air supported by fans. It enables the audience to think that if they wear 'adidas' clothes and play football they will be able to achieve the same thing as the footballer- being popular and skilled at football.

The image itself contains a digitally edited picture of a footballer in mid air, on a hand drawn painted picture of oriental men reaching for the footballer. This connotates that the men wish to be like him and are reaching for him. The vast number of men reaching for him are shown to be in the horizon which establishes a sense of neediess and jelously.

The size if the image indicates that it is a big poster to be placed near motorways to maximise the amount of views. It is made not only for football fans, but fans of art and the Olympics, as that is the reason for the advertisement itself. It also connotates superiority of the Olympics, against local football matches which are not advertised greatly to this scale.

The top right corner has the Olympics emblem. This is known worldwide and therefore the advertisement serves it's puropes of being eye catching and advertising the Olympics.

The type of shot used is a medium shot. This is used as it shows the surrounding aswell as the main feature. Although, we as an audience can relate to the popularity of football, the setting of the image itself is unidentifiable, as the background illustrates men reaching for the footballer, coming from the horizon.

The lighting on the image seems to be coming from behind the footballer shining towards the audience. Therefore, you first see the footballer dressed in 'adidas' performing supernaturally. Also, the strapline 'impossible is nothing' connotates that the supernatural acts of the footballer can also be performed by the 'average joe's' in the audience. This again, tempts the audience to buy 'adidas' merchandise.

In conclusion, the advertisement promotes 'adidas' as a brand and also promotes the Olympics. As the last Olympics were in Beijing- the use of the oriental men is a wise choice, as it is directly aimed at the Oriental audience, making them believe 'impossible is nothing'.

Pride

The above production is a previous media student's courework. I am unaware of their grade although I am sure they received a very high grade, as it is of very high quality and looks professional.

The genre of the film is gangster. It connotates the gang life in which young adults are forced into- taking part in illegal operations, leading to illegal money, and eventually murder.

The camera work is also of very high quality. It demonstrates zoom shots on the murder victims face and the suspects face, this shows to the audience who is the victim and what has been done to them and by who.

The production companies used were 'Miramax Films' and 'Blood For Blood production'. These are Hollywood production labels, and focus on action and crime films. They are able to do so well as they have very high budgets. This film would have been shown in a cinema and not on television, alhtough when shown on television- past the watershed as it contains bad language and scenes of violence.

I suppose the audience to watch this film is the sterotypical action craving man aged over 18 and possibly very cool women, as it shows real life and an unfortunate ending, rather than a HAPPY CINDERRELLA ENDING!

The film itself starts from a death, so it is basically a flash back. No boring cliffhangers just a plain, simple and good storyline.

This film is not for the faint hearted. If you can stand violence, bad language and death scenes- then this is possibly the best film out since THE GODFATHER. If not BETTER THAN 'THE GODFATHER'.

OH YES!.